Speaking at TEDxEvansville, Tim Piazza revealed his plan to launch a locally-branded coffee roasting company in Evansville, Indiana.
“Evansville has a long tradition of offering fresh-roasted coffee, dating back to the early 1900’s Diamond Coffee and Spice Mills owned by the Ragon Brothers. Evansville is a proud city with a rich heritage, and right now is a great time to celebrate everything Evansville has to offer. I hope Evansville Coffee Company serves to both honor and celebrate our city,” says Piazza.
Evansville Coffee Company will provide fresh-roasted whole bean specialty coffee delivered to homes and offices in Evansville and surrounding communities. According to Piazza, “I started roasting my own coffee because I couldn’t buy coffee locally that matched the quality and freshness I was accustomed to when I lived in Boston and Denver. For years, I purchased coffee online from the best roasters in the nation, but the shipping cost doubled the price I paid. Once you have truly great coffee, it is hard to settle for something that is old and uninspired.”
Evansville Coffee Company is described as a “boutique micro-roaster” producing coffee in small batches with precision control. Beans are first profiled on a computer-controlled sample roaster, then once the ideal roasting profile is determined, coffee is then produced in 4 lb. batches following a calibrated roasting program. This approach allows them to purchase micro-lots of coffee where the quality is exceptional but the quantity is far too small for large commercial roasters to bother with.
“Our goal is simply to produce always great-tasting, always-fresh, always-interesting coffees. Our market is the coffee connoisseur, the person who uses a burr grinder and pays attention to the roast date on their coffee. We know this isn’t for everyone, and that’s okay. We are simply making exceptional coffee more affordable in our local market.”
Customers will be able to subscribe to receive weekly deliveries of fresh-roasted coffee based on a selection of roast styles and blends. Subscribers can change their order quantity or select a substitution coffee at any time, or just keep a standing order that ensures they always have fresh coffee available. Select restaurants and cafés will also feature Evansville Coffee Company available in the cup or in the bag for retail purchase.
Evansville Coffee Company plans to open on December 1, 2016. Please visit EvansvilleCoffee.com for more information.